Each day, Google usually releases one or more changes designed to improve our search results. Most aren't noticeable but help us incrementally continue to improve. Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them. For example, when our "Speed Update" happened, we gave months of advanced notice and advice. Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as "core updates.
How did the event go?
What did we learn in the sessions?
Driving through a school zone requires an increased awareness of both the road and your surroundings. This is particularly true before and after school hours when kids are most likely to be present. It is at these times that children are walking or riding their bicycles to and from school. Kids can also be on or around school grounds during recess periods and for gym class. Now, as you might have noticed, speed limits are reduced around schools due to the increased safety risk for children. These areas are known as school zones.
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The holiday season is upon us. This is the season to celebrate with friends and family, which often involves eating, and lots of it. This time of celebration can also come with some unwanted pounds. According to the National Institutes of Health, holiday eating can result in and extra pound or two every year, if not more. Take some of the focus off the food, and enjoy the people you are spending time with doing non food activities.
At the recent Search Engine Strategies conference in freezing Chicago, many of us Googlers were asked questions about duplicate content. We recognize that there are many nuances and a bit of confusion on the topic, so we'd like to help set the record straight. Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it's unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown and -- worse yet -- linked via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries. Though we do offer a handy translation utility , our algorithms won't view the same article written in English and Spanish as duplicate content. Similarly, you shouldn't worry about occasional snippets quotes and otherwise being flagged as duplicate content. Our users typically want to see a diverse cross-section of unique content when they do searches.