As the effects of the coronavirus grow, we've seen businesses around the world looking for ways to pause their activities online. With the outlook of coming back and being present for your customers, here's an overview of our recommendations of how to pause your business online and minimize impacts with Google Search. These recommendations are applicable to any business with an online presence, but particularly for those who have paused the selling of their products or services online.
Recommended: limit site functionality
Core updates and reassessing content
More than 4 out of 5 mobile users are using a browser that is able to display webp images. Yet, on most websites, they are served jpeg images, which are typically double the size of webp images for a given quality. What a waste of bandwidth! This plugin was created to help remedy that situation. With little effort, WordPress admins can have their site serving autogenerated webp images to browsers that supports it, while still serving jpeg and png files to browsers that does not support webp. The plugin uses the WebP Convert library to convert images to webp. WebP Convert is able to convert images using multiple methods. There are the «local» conversion methods: imagick , cwebp , vips , gd.
Focus on content
Each day, Google usually releases one or more changes designed to improve our search results. Most aren't noticeable but help us incrementally continue to improve. Sometimes, an update may be more noticeable. We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them. For example, when our "Speed Update" happened, we gave months of advanced notice and advice.
Statistics say that WebP format can save over a half of the page weight without losing images quality. WebP images are generated in same directory as original image. Plugin should automatically update your. Anyway, here is how it should look like:. After you activate plugin, screen with instructions will appear. The following people have contributed to this plugin. Thank you to the translators for their contributions. Translate into your language.